We caught up with the Head Graphic Designer at Adjust Media on a cheeky break in the office to find out about his love of design and his penchant for chocolately cereal…
How did you get involved in Adjust Media?
I never intended to get involved with a company like Adjust Media; it was more chance than anything. In Chris’ last life he was probably a pig set to look for truffles in the forest – he found me before I really knew I had any design talent and teased it out of me. He knew my capabilities far before I did. I discovered a lot of love for the work I was doing, particularly branding exercises and was eventually rewarded with a full-time position.
First thing you designed?
As much as it reveals about my childhood, I would, as an 8 year old, draw football shirts for my beloved Newcastle United.
How many hours go into what you do?
The time spent grows daily, without fail. The longer I work for Adjust Media, the greater the application for my kind of work. It’s turning into a bit of a problem.
I now find that there is rarely a moment in the day where I won’t be at least thinking about individual projects and how best to achieve them. You’d think sleep might form some sort of escape but thanks to uni and Adjust Media, whatever sleep pattern I had has now disappeared.
What cereal do you normally have for breakfast?
I suppose that I should remain impartial, but on a matter so personal I’m going to have to reveal my passion for Krave. Should the opportunity come along to work for Kellogg’s, in exchange for a lifetime supply. I’d gladly work free of charge.
What tips would you give for aspiring graphic designers?
Focus on the creative side of what you do and don’t get bogged down with the rest. I was very lucky in finding others who excel in the business-side of things. I always thought that using GIMP (an excellent freeware programme, similar in many ways to Photoshop), as opposed to Photoshop, would be a hindrance. In fact it was a great place to start and it paved the way to my work at Adjust Media and I still get a lot of satisfaction from using the programme.
Aside from graphic design, what are you passionate about?
I have a passion for obscure marketing campaigns, the story of Obermutten perhaps my favourite to date. I get a lot of pleasure from discovering music, sharing artists amongst friends and seeing these DJs play at dingy warehouse nights.
Vooza. What it does – I couldn’t tell you, the company themselves seem very unwilling. Yet, it is certainly a project of some interest.
Best invention of the 21st century?
The student cheeseburger deal.
What’s on the cards for Ritz in the next 12 months?
A holiday, no matter how unlikely that seems. In all seriousness, I will be moving to Mannheim, in Germany, where I will be continuing uni work as well as design. I’ve travelled all over Germany and have a sufficient grasp of the language to now move out there. It’s all very exciting. Hopefully we’ll find some great international clients and I can introduce the team to the world of Currywurst when they come visit.